Archive for the ‘Uncategorized’ Category

A Fresh Coat

Saturday, February 7th, 2009

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Painting Diesel is not an easy task. We are open 18 hours out of the day, seven days a week.  There is little “down” time at Diesel, so a task like painting the walls, which seems like it should be easy enough, is a week long ordeal done in the over night hours when everyone is sleeping.  Picking paint colors for me and Tucker was certainly a challenge.  Total, it took us about 4 hours and, in the end, we stuck very close to the original colors, although we had a few people fooled that the red wall was going to be Pepto Bismol pink.  This time painting the store was different for a few reasons.  It was the one of the first times that I did not take on the task of re-painting myself.  The red wall was re-done completely for the first time since we opened.  The store never smelled like paint.

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One of the reasons that I love painting is that I actually like the smell of paint.  But, it does make me feel queasy, light-headed, and eventually gives me a headache.  About a year ago, when we got involved with GoGreen Somerville, I learned that there are actually different kinds of paint that are better and worse for the environment.  Most paints on the shelf contain VOC’s (Volatile Organic Compounds) that are harmful to the environment and dangerous to human beings and animals.  While I was sure that sniffing glue and paint thinners was not a good idea, it had never really occurred to me to a) consider an alternative and b) stop to think why it was not good for the planet and to people.  When we decided that we were going to re-paint, we were reminded by our in-house propainter Cole Johanneck that there was a paint at our local hardware store that was low odor and no VOC paint called Mythic Paint.

In comparing and choosing “green” and “eco-friendly” products, we have learned a couple of things.  First, many of these products are not really “green”.  Take for example Cloroxs’s “green” alternative.  I think the only “green” thing about it is the color on the label.

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“Currently, there is no industry standard definition for natural cleaners. To create Green Works™ natural cleaners we set ourselves a very stringent standard. The ingredients must come from renewable resources, be biodegradable and free of petrochemicals. Green Works™ cleaners are at least 99% natural. In certain cases we had to use synthetic ingredients, like the preservative and green colorant. But we’re working hard to develop natural alternatives so the entire line can be 100% natural.”  Does anyone else think that this is really funny, preservatives and green colorant????

Second, we have also learned that in some instances, “green” alternatives are not as effective.  Since I just made fun of Clorox, I will admit that we use chorine-based bleach in our stores for disinfecting and sanitizing purposes.  We have tried oxygen-based bleach and have not had much sucess with it.  Here, customer perception plays a large part in why we chose to go back to chlorine bleach.  The color white symbolizes clean to all of us and having “dirty” looking rags and cutting boards seemed to reflect poorly on our sanitation….Perhaps these are merely excuses, but.

However, every once in a while, we come across products like Mythic paint that really deliver while standing true to their mission.  The paint did not smell at all.  I even stuck my face in it so far that I got green paint on the tip of my nose and could hardly smell a darn thing.  And the paint covered beautifully.

Needless to say, it is a great thing when any product exceeds an expectation and we were very pleased with the results!!!

PS.  Thank you to everyone who helped paint Diesel.  We couldn’t have done it without you.

One Vote At a Time

Wednesday, January 21st, 2009

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Tucker drew this in anticipation of an epic week in November 2008.  She was right.

“That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.  Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.  These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land — a nagging fear that America’s decline is inevitable, and that the next generation must lower its sights….On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord….In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of shortcuts or settling for less. It has not been the path for the faint-hearted — for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things — some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.”-excerpt from President Barack Obama’s Inaugural Accpetance Speech

For me, I think that what makes President Obama’s words so powerful is his ability to echo, so eloquently and gracefully, my own thoughts.  “Hope over fear”.  I think about this a lot.  Not just right now, but often, because choosing to be hopeful over fearful is a choice and a mindset, a perspective that we can choose to adopt, or not.  A good friend and my external conscience once told me that “It is in times of perceived crisis that innovation and innovative business happens.”  I know he is right, as usual.

While large corporations like Starbucks and Wells Fargo are closing locations, there are small businesses that are still willing to start something.  In the midst of an energy crisis, we are forced to consider alternative, inventive sources for energy.  We are looking more closely at what we can do to save, to cut costs, to be more efficient, to be smarter.  I have to admit that in previous times of prosperity, we never examined our business as closely as have had to in the past two years.  Not because of the economy, per se, but because we opened a new business in 2007.  After nearly ten years, we were back to being in the “start-up” phase and this humbling reminder has helped us to take a closer look at everything.  When there is little to no “extra”, we are forced to consider ways that we can create and generate.

President Obama has reflected the hope that we all have inside of us for something better, something more than what we see right in front of us.  Today, while our 44th President was being sworn in, I ran through the streets of Cambridge and Somerville, blinded by the reflection of sunlight on the snow and a little tearful at all the prospects that lie in store for us.

The Original Love Story Pt 2.

Saturday, January 17th, 2009

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“The Original Diesel Love Story” Pt 2.

The following is an excerpt from co-owner Tucker Lewis’ essay initially published by the Diesel Staff in May 2006.

“In sixth grade my history teacher gave us a crash course in economics.  It was the early eighties, Regan was at the helm and the Trickle-down theory was the talk of cocktail parties.   Mr. Madden explained the theory in which money is invested into companies maintaining the upper echelon of the economic stratosphere.  He then went on to say that conservative rhetoric would have us believe that same money then filters downward to the less privileged, thus stimulating growth of the entire economy.  In other words, the money is supposed to trickle down through the system.  This hardly seems like a love story.  Often times it is hard to understand the practical use of the things you learn in school and I’m sure Mr. Madden did not teach us his crash version of the trickle down so we could then fold and bend it into something we would later use to describe our emotions with.  And perhaps it is a far stretch, but sometimes this is how I see what resulted from that December intersect.  I don’t see it in some in some self-inflated way with a highly romanticized, unrealistic view of how we got rich with spoils and gave to the less fortunate. More, I think of it as a sideways version of the outdated economic theory, where the good trickles out, rather than down.  I think of it as a method used to describe something big that has had effects, exponential.

p1000411On May 29th 1999, Parky and I gave birth to a two-ton baby, the spawn of our connection.  Our offspring, or what I like to jokingly refer to as our giant love child, we affectionately named Diesel.  She doesn’t like it when I call it our love child.  Maybe that is what makes it funny.  And from our love child came all of this.  Four walls with lots of space in-between.  Four walls virtually designed for intersection.  Four walls containing countless connections and endless creations.  Four walls inside which tell at least four million stories.  And I only see the most minute fraction of it, but it’s interesting to think about it from that perspective.  Although falling in love is often a very self-absorbed moment in time, it isn’t often that the absorption is realized in the tangible. Although it p1000407may seem as though the planets have stopped and that time is shinning down, typically affection, even that which is returned, doesn’t usually directly impact too many outside the immediate social circle.  Just last week though, a person came up to me and told me the story of their two good friends that had just had a baby and went on to say that the couple had met at Diesel four years prior.  I hear similar versions of that same story fairly often.  It’s pretty cool to think about both the direct and indirect impact of a single intersection or what I like to refer to as the “Trickle-out theory”.  I think about this even within the smallness of my own life and the inextricable people within it and how Diesel has facilitated a great many of those meetings.  And then I multiply that outward and it gets so p1000404much bigger.  I ponder all of the connections that were made possible indirectly through a meeting of chance, Mass Ave and Dunster, ten years earlier.  Dumb luck or more, who really cares because I couldn’t feel any more thankful than I do and this is my story of love.”

Authors note:  For those of you who know the history of Diesel, you probably know that there were originally three of us.  The above is not meant as an omission, but rather as seen from a particular point of view.

Love At First Sight

Monday, January 12th, 2009

Our architects and our lawyer have told us over and over, “Never fall in love with a space.”

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For different reasons, neither Tucker or I have been very good at heeding advice or going with what is logical.  While we are different in so many ways, we are both strongly motivated by what feels “right”.

11 Bow Street in 2007 felt so right.

I had been wanting to open a second store for a while and Tucker was warming up to the idea when we were approached by a local grassroots art gallery to partner with them and open a cafe on the first floor of this amazingly beautiful building.

Union Square.  Was definitely a neighborhood that we had been to numerous times, but rarely a place that we sought out.  It had been “up and coming” for the past decade and the green line was coming “any day” now.  Needless to say, there were reasons that we were hesitant to consider Union Square as a location for our sister store to bustling, vibrant Davis Square.  But when we saw this place, we were hooked.  It was love at first sight.  Not that I am a strong adopter of that concept, but I do believe in being motivated by a gut reaction.  To this day, I have not been steered too wrong by this philosophy, I don’t think…..

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These images are all the things that we saw that took our breath away and had us scrambling to do whatever we needed to make this idea, this dream come true.

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2009 has already been an incredible year for us.  Mostly because of what we are learning about this idea of faith and hope.  Opening Bloc was one of those experiences, where we relied upon a certain conviction that, in the end, it would all work out.  That while we may not be able to see it, feel it, or touch it, there is something on the other side of right now that is amazing.  Greatness beyond what we could possibly imagine.

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The Many Masks We Wear

Saturday, January 10th, 2009

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Chapter 1:

Tonight, we finished the last leg of a 15 month journey.  The floor at Bloc 11 has been a little….tricky, to say the least.  We went a rather inexpensive route, as the floor is always the last piece of buildout and towards the end, we had over extended our already over reaching budget.

So, the first error was choosing an epoxy “paint”.  The second error was thinking that the subfloor was going to be fine.  The building is so old that there were 4 different kinds of floor under the epoxy that we chose.  The third error was thinking that slippage would not be an issue.  The fourth error was trying to “remedy” all of these situations by bandaiding a festering wound.  Because a year later, it just kept getting worse.  We tried to patch certain parts of the subfloor and repainted.  We applied a non-skid coating.  The day after it was applied, I was walking to the kitchen, slipped in front of a dozen people or so right onto my rear and broke my phone.  We then tried to re-paint parts of the floor that chipped up.

Chapter 2:

And after all of that, in November 2008, we decided that we would install a new tile floor.  The tile is beautiful.  Each one is unique and interesting looking.  Actually, what makes it interesting might be the fact that if you look closely, which I would not encourage you to do, some of the tiles are installed upside down.  The tiles were also installed during wet weather and water got onto wet grout.  Many of the tiles slipped because people were walking on them.  So, we closed the store early.  Almost ten days later, the floor was “finished”.

Chapter 3:

The floor needs to get sealed.  At this point, the contractors are sick of working overnights and decide that it is our job to seal the floor.  Which finally gets me to my point, which is not about the floor at all, but about the multiplicity of our roles in a small business.  Tonight, there were three of us working on sealing about 1700 square feet of tile.  Dez is our general manager and Cole is our food manager.  Both had worked a full shift earlier that day and will be back at 6:30 in the morning to put the store back together.  Cole develops and makes all the recipes for our soups.  Her salads are amazing and she can get more height from her greens than anyone I have ever seen.  Dez makes sure that everything runs smoothly without breaking a sweat.  She does all the orders for the store, makes sure that shifts are covered, and deals with me.

Chapter 4:

Maybe it is just our stores….I don’t have too much outside experience, but what I have seen over the years in our stores is that all of our managers tend to wear a lot of hats.  From managing people, to placing orders, to making the schedule, to helping with training, to cleaning the bathrooms, to fixing a leaky sink, to sealing the floors, our managers do a lot to make sure that their work environment remains a place that they can be proud of and put a lot of effort forward to make sure that things run smoothly.  It is impressive.  And fun.  And really special.

I had fun.

Thank you.

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Let the Right Ones In….

Thursday, January 8th, 2009

let-the-rightltrNo, not the movie.  Although this movie did manage to combine some of my favorite things: children, vampires, visually pleasing aesthetics, ice skating, and winter.

Yes, I am thinking, still, about perspective.  Tucker said to me tonight, as I explained my blog idea, “Didn’t you already write about that, like twice already?”  Obviously, I am starting to sound like a broken record, but I promise that there is a slightly new point here.

This year, we set 3 primary goals for 2009.  #1 on our list was “To enhance/improve customer experience”.  Great,  let’s do it.  But, as I stopped to think about how we could improve an experience for our patrons, I realized both the challenge and the beauty of our cafes: diversity.

At Diesel, we easily serve hundreds of people in a single day.  At Bloc, we serve fewer than that, but still we see and come across a lot of customers.  Amongst those hundreds, we have so many different types of customers.  Here is a quick list:

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  1. College Students
  2. High School Students
  3. Graduate Students
  4. Somerville natives who have lived here their whole lives.
  5. Families (kids)
  6. Homeless people
  7. People who use our cafes as their office
  8. People who come in everyday for takeout.
  9. Big groups.
  10. Smaller groups.
  11. People who bring in outside food/drink (technically, these are not customers)
  12. Elderly people
  13. Young hipsters (I hate this word, but I couldn’t think of anything else)
  14. People watchers
  15. People who don’t want to talk to anyone
  16. Coffee Fanatics
  17. Tea Enthusiasts
  18. Coffee Haters
  19. Environmentalists
  20. People who don’t believe in global warming…..really.

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I am certain that I missed a group or type of customer, but as one can see, not only are there a lot of different types of people who frequent our cafes, some of these actually clash with one another.  For example, people who want to use our cafe as their office may be taking up seating that our lunch customers who want to sit somewhere outside of their cubicle for 30 minutes might desire.  And vice versa.  How do we play music that appeals to everyone without playing inaudible soft rock piped in from radio stations that “tells us” what our customer wants to hear.  How do we keep seating available for our quick lunch customer?  How do we allow people to sit and use their computers for hours?  Obviously, we cannot please everyone.  But how do we pick and choose whom to “let in” while building a community in an existing community structure?  How do we appeal to everyone and anyone?  So, the next time you see me staring blankly off into space, I will be pondering this question.  I hope that we come up with the right answers!7