Archive for the ‘Random Rambling’ Category

Low Vs. High

Saturday, January 31st, 2009

img_3750

As the times change, when Facebook replaces MySpace and friends twitter, g-chat and Skype each other over writing letters and sending postcards, I wonder whether these differing methods of communication actually help us to stay connected or keep us at a healthy distance.

Owning and operating a cafe has posed its technological challenges around staying organized and communicative with the right people at the right time.  We have seen technological applications that have certainly helped our business grow and some that have actually decreased our efficiency or our ability to stay present.

I will be the first to admit that technology is one of my weaknesses.  The way that some people have affinities for records or magazines or comic books or shoes and bags, I am addicted to gadgets.  And I am usually one of the suckers that falls for first generation and newly released models, which typically aren’t the best of the best.  What I like about technology aside from the novelty and the newness of it, is its potential to help make our lives easier or maybe offer us the ability to do more work with less effort so that we can be more engaged in things that we want to have draw our attention.

Here is a small example of technology that, in my opinion, has not brought us forward.  Below, is a super automatic espresso machine that with the single push of a button, will grind, dose, and tamp the espresso.  With a second push of a button, you can heat/steam the milk.  To me, this is an example of losing the craft of making a beverage, a way in which technology has not helped better something, but actually eliminated the human element out of it.  Ironically, the person is still standing there, they are just not doing anything now.

espresso

cole1

img_3829

This Volkswagon green beauty is our espresso machine at Bloc, a custom painted LaMarzocco FB70.  (We picked this color green to match our logo).  This machine is considered a semi-automatic, but is actually pretty low-tech as far as espresso machines go.  Not only did we save money by going lower-tech,  the relative simplicity of this machine reduces the number of areas where things can go wrong.  The mechanisms that control the group heads are not electrical, therefore, there is little possibility of non-functionality because of an electrical component.

Making an espresso based beverage is certainly a skill and something we appreciate as a craft.  It takes lots of practice and training to perfect our practices and make great drinks.  More importantly, though, this machine allows us to do something while keeping the human component very present in the process.  Every aspect of preparing and making the drink requires careful observation and human attention.

I guess I am just reminding myself that it is important to consider how technology affects our experience of something that we already do.  I suppose that’s why I still write letters over emailing certain friends….

One Vote At a Time

Wednesday, January 21st, 2009

p1000402

Tucker drew this in anticipation of an epic week in November 2008.  She was right.

“That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.  Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.  These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land — a nagging fear that America’s decline is inevitable, and that the next generation must lower its sights….On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord….In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of shortcuts or settling for less. It has not been the path for the faint-hearted — for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things — some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.”-excerpt from President Barack Obama’s Inaugural Accpetance Speech

For me, I think that what makes President Obama’s words so powerful is his ability to echo, so eloquently and gracefully, my own thoughts.  “Hope over fear”.  I think about this a lot.  Not just right now, but often, because choosing to be hopeful over fearful is a choice and a mindset, a perspective that we can choose to adopt, or not.  A good friend and my external conscience once told me that “It is in times of perceived crisis that innovation and innovative business happens.”  I know he is right, as usual.

While large corporations like Starbucks and Wells Fargo are closing locations, there are small businesses that are still willing to start something.  In the midst of an energy crisis, we are forced to consider alternative, inventive sources for energy.  We are looking more closely at what we can do to save, to cut costs, to be more efficient, to be smarter.  I have to admit that in previous times of prosperity, we never examined our business as closely as have had to in the past two years.  Not because of the economy, per se, but because we opened a new business in 2007.  After nearly ten years, we were back to being in the “start-up” phase and this humbling reminder has helped us to take a closer look at everything.  When there is little to no “extra”, we are forced to consider ways that we can create and generate.

President Obama has reflected the hope that we all have inside of us for something better, something more than what we see right in front of us.  Today, while our 44th President was being sworn in, I ran through the streets of Cambridge and Somerville, blinded by the reflection of sunlight on the snow and a little tearful at all the prospects that lie in store for us.

The Original Love Story Pt 2.

Saturday, January 17th, 2009

p1000412

“The Original Diesel Love Story” Pt 2.

The following is an excerpt from co-owner Tucker Lewis’ essay initially published by the Diesel Staff in May 2006.

“In sixth grade my history teacher gave us a crash course in economics.  It was the early eighties, Regan was at the helm and the Trickle-down theory was the talk of cocktail parties.   Mr. Madden explained the theory in which money is invested into companies maintaining the upper echelon of the economic stratosphere.  He then went on to say that conservative rhetoric would have us believe that same money then filters downward to the less privileged, thus stimulating growth of the entire economy.  In other words, the money is supposed to trickle down through the system.  This hardly seems like a love story.  Often times it is hard to understand the practical use of the things you learn in school and I’m sure Mr. Madden did not teach us his crash version of the trickle down so we could then fold and bend it into something we would later use to describe our emotions with.  And perhaps it is a far stretch, but sometimes this is how I see what resulted from that December intersect.  I don’t see it in some in some self-inflated way with a highly romanticized, unrealistic view of how we got rich with spoils and gave to the less fortunate. More, I think of it as a sideways version of the outdated economic theory, where the good trickles out, rather than down.  I think of it as a method used to describe something big that has had effects, exponential.

p1000411On May 29th 1999, Parky and I gave birth to a two-ton baby, the spawn of our connection.  Our offspring, or what I like to jokingly refer to as our giant love child, we affectionately named Diesel.  She doesn’t like it when I call it our love child.  Maybe that is what makes it funny.  And from our love child came all of this.  Four walls with lots of space in-between.  Four walls virtually designed for intersection.  Four walls containing countless connections and endless creations.  Four walls inside which tell at least four million stories.  And I only see the most minute fraction of it, but it’s interesting to think about it from that perspective.  Although falling in love is often a very self-absorbed moment in time, it isn’t often that the absorption is realized in the tangible. Although it p1000407may seem as though the planets have stopped and that time is shinning down, typically affection, even that which is returned, doesn’t usually directly impact too many outside the immediate social circle.  Just last week though, a person came up to me and told me the story of their two good friends that had just had a baby and went on to say that the couple had met at Diesel four years prior.  I hear similar versions of that same story fairly often.  It’s pretty cool to think about both the direct and indirect impact of a single intersection or what I like to refer to as the “Trickle-out theory”.  I think about this even within the smallness of my own life and the inextricable people within it and how Diesel has facilitated a great many of those meetings.  And then I multiply that outward and it gets so p1000404much bigger.  I ponder all of the connections that were made possible indirectly through a meeting of chance, Mass Ave and Dunster, ten years earlier.  Dumb luck or more, who really cares because I couldn’t feel any more thankful than I do and this is my story of love.”

Authors note:  For those of you who know the history of Diesel, you probably know that there were originally three of us.  The above is not meant as an omission, but rather as seen from a particular point of view.

The Original Love Story Pt. 1

Thursday, January 15th, 2009

This post is excerpted from a publication the Diesel staff put out in May 2006 called “Work”.  This is the first half of an essay by my best friend and co-owner Tucker Lewis.  The illustrations are also by Tucker Lewis recovered from various scraps of paper, hours sheets for staff to sign out on, birthday cards, or notes passed between our two offices.

“The Original Diesel Love Story”

p1000380

“I guess it started with coincidence, a lot of it.  Perhaps a different way to see it is as a tale of impeccable timing.  Some may look to something larger, but to me that something seems nothing more than a whole lot of dumb luck.  I might be able to suspend my disbelief a bit further to a slightly more scientific approach.  For example, Newton’s Law of Gravity, which states that every particle on the planet is attracted to every other particle, and that each particle attracts another at a force that is determined by their proportionate masses and is inversely proportional to their proximity.  Therefore, it stands to reason that she and I were almost bound to intersect, she being an arguable inch shy of five feet and a few pounds under one hundred and me standing not one hair taller or one pound heavier.  Gravity had us moving towards each other with a precisely equal and relative pull, complimented by the fact that we had been sharing the same general radius for the better part of our individual lives.

p1000386

The history of a single intersection will never cease to amaze me.  I don’t gamble, but I know enough to know to know that the odds are against it.  It doesn’t just begin with the events that unfolded on that fifth of December a decade prior.  You can forget about those.  Forget about the fact that I hit snooze an extra time that morning, or hit three greens on my way to work, followed by five long reds.  And forget about the school bus releasing small people on the opposite of Concord Ave, forcing me to stop the required fifteen foot distance for what seemed like fifteen minutes too long.  Forget that I arrived at my destination on Dunster Street that day some 22 minutes later than I should have.  And similarly, we can forget everything that happened to her that same brisk winter day; everything that p1000385landed her at that Harvard Square corner at the exact moment that I was frantically running by.  We can forget it all because it is too big to think about.  We can simply purge the thought of every detail, not only on that day, but on every day that came prior.  One huge, way-too-elaborate, mathematical mindfuck.  Each moment had to go just the way it did, from the precise instant that sperm greeted egg in order to facilitate the navigation of our collective gravitation.  And it gets exponentially bigger because each detail matters in the lives that came first and brought us here. If my grandfather’s grade school teacher hadn’t decided to do the seating assignment in reverse alphabetical order that first day of his fourth grade year, who knows what other girl might have sat in front of him and taunted him p1000396with her mesmerizing braids of molasses.  Without them I am nothing.  And without their parents they are nothing and on an on backwards as far as we can conceive. Every last fucking moment exactly the same, otherwise, it’s all different.    So, automatically, our story begins with more dumb luck than I can imagine, with an infinite (and by that I mean a totally countless) number of details dictating our intersection.  But for the sake of space and sanity, let’s try to start the story where it faux-begins.  Mass Ave and Dunster, we intersect.

Recently, I was telling a story about my grandmother getting mugged on the T when I was about 8 years old.  I distinctly remember her calmly and matter-of-factly stating that the mugger probably p1000397needed the money more than her and that she hoped it would help him in his life.  It was an early lesson in optimism, one of the few things I would grow to actually excel at, arguably to a fault.  But really, my “sunny side” as it is often unaffectionately referred to, is largely beside the point.  The point is more one of memory.  If you think about it one way, every last second of every day is memorable, but virtually all of them are oddly and easily forgettable, or at least forgotten, or more generously, misplaced.  And I was thinking about that I as I was retelling the story of my grandmother’s mugging.  It wasn’t a particularly poignant circumstance.  Even at the time I recall feeling as if it was just part of life and one of those things that just happens, at least that’s how it seemed, judging from p1000395my grandmother’s reaction.  Yet here I stand, some twenty-eight years later retelling the story and I realize that it is one of the very few that has actually stuck around and not succumb to the near inevitable abyss of misplaced memories.  In the moment it is near impossible to recognize the ones that someday you will choose to sew together to title your history.  I guess in a way, I see this love story as one of those moments.  A meeting of chance, that at the time seemed not distinctly different than any other coincidental point of greeting.  And although the fast friendship and four-year love affair that followed were admittedly unique, it was still accompanied by a sense of misunderstanding of significance.  It isn’t every day that you intersect with someone with which there is unquestionable p10003991connect, so this in and of itself should scream summersaults and jump off the page.  Yet sometimes you need the benefit of time to reveal the picture, fuller.  Sometimes it is impossible to glean the impact of a single detail until you are allowed the luxury of distance to understand the actual magnitude and how something so big can come out of something so very small.  Without the improbable intersection, Mass Ave and Dunster, there would stand no Diesel at the corners of Elm and Chester.  That much I’m sure of.  And I don’t like to think about my life as the unending series of near-misses that it certainly is, but at a certain point it’s difficult not to.  It’s difficult to imagine Diesel would have remained this massive mass of potential energy bouncing around, instead of the heap of kinetic that became, had I not hit snooze an extra time on that December morning.  And that is not yet to mention the other half of my equation, my best friend, my business partner, my accomplice in crime, Parky.  So integral, so entwined, so inextricable that I can’t imagine my hours without her.”

p1000393

to be continued…..

A Closer Look

Saturday, January 3rd, 2009

p1000242

p1000299

p10003011

Human Beings are creatures of habit.  I guess.  While we gravitate towards routine, most of us, the second we recognize a pattern, get bored.  What I am learning, is that our routines, our groove-wearing patterns, can teach us something if we are willing to look closely at what we do.  As part of my job, I have brewed coffee for close to 12 years.  And yes, I have felt hateful, bored, obsessed, and apathetic about it.  I have certainly gone through various phases of it all whether I was self-employed or working for someone else.

I used to feel guilty about anything less than enthusiastic and happy to be making coffee.  But very recently, I realized that those different relationships to the same task are what have allowed me to stay connected to a task.  Recognizing that it is ok to feel apathetic, disinterested, passionate, obsessive, disengaged, compulsive, thrilled, and joyous about a singular “thing” is exactly what has helped me do the same thing over and over.  I cannot imagine my life without coffee.  Sometimes, brewing coffee is just a means to the end: a cup of drinkable coffee.

But lately, I have been thinking about how there are so many steps involved in brewing a great cup of coffee.  There is no luck or chance involved, but rather a formula, a science, a series of careful steps, a ritual of sorts.  Last week, I brewed myself a terrible cup of coffee.  It was an accident, of course, but an incident that made me consider the importance of the grind in brewing.  I had started with our finest coffee (over $20 a pound) but ground it too fine.  A pot of Chemex coffee should brew in 4 minutes.  This pot ended up taking about 8 minutes.  I ended up with super bitter, gritty, coffee that had lost all the fruitiness and sparkle that can be expected from this great Kenyan coffee.

The grind is one of the most important elements in brewing great coffee.

  • Too coarse:  the coffee will be too watery and the all the flavors won’t extract properly
  • Too fine: the coffee will taste muddy, bitter, and the sparkle and acidity will be lost, masked by the bitter thickness.
  • Uneven particles:  the coffee won’t be balanced, leaving a combination of too coarse and too fine.
  • Even particle size and right fit for your brewer: An even, balance of body, acidity, and mouth feel.

The grind should match the brewing method that you prefer.  Each kind of machine or contraption requires a slightly different grind.  A lot of this, is ultimately up to you.   You are the one who knows how you want your coffee to taste.  So, for fun, the next time you go to brew a cup, a pot, an urn, a shuttle, take a close look at the grind.  A small change will make a huge difference.

Everything I Need.

Thursday, December 25th, 2008

P1000130

P1000129

P1000132

Diesel was eight years old when we decided to open Bloc.  I do own 2 motor vehicles (a car and a motorcycle), but as many of you know, I pretty much only ever ride my bicycle.  I have taken the T once in the past 5 years and maybe only twice more in the past 10.  I have not been on the bus in over a decade.

One of my main concerns in owning two stores was balancing the stores, our employees, customers, and the space.  How to physically divide my time and my energy so that it made sense and felt right.  On a given day, I try to be at each store at least once a day and usually I am back and forth more than that.  People ask me where I will be on a particular day and the reality is that I don't know.  While I do my best to be organized and make a schedule, I go where I am needed most or where I feel like being. 

I do not really celebrate Christmas, but it came early this year in the form of my newly modified commuter bike.  You may notice the custom painted fenders in hot metallic pink and white candy-cane stripes, the custom titanium rear rack for panniers, and the custom titanium front rack for a u-lock and anything else I can strap down.  All of these items were custom-made at Seven Cycles in Watertown.  (I know, it seems as though every other post is about them, but this bike has changed my life.) 

Driving, being underground on a train, being on a crowded bus have never appealed to me.  I fall asleep at the wheel after 30 minutes, I start pacing on trains, and I can't really get on a bus.  I don't drive often enough that I forget about feeding the meter and I get too many parking tickets.  I miss my stop on the T because I space out and I can't keep strange people away from me on the bus no matter what I do.  I love riding motorcycles, but understand the danger of them and don't ride as often as I would like.  But, what I love more than any form of transportation is riding my bike.  I have had many bikes in my life but this bicycle really gives me all that I need.  I can carry all that I need in a day on me and this bike.  I even have a trailer in my office at Diesel that I can attach if I ever need to bring along another 100 lbs (I have been trying to convince Tucker to get on it).

Riding has afforded me the ultimate flexibility of transportation while being energy efficient.  I don't have to wait for the bus or the train and often times, I can get between the two stores in almost the same amount of time as a car can, not that I ride fast, but mostly because I don't have to wait behind a line of traffic-locked cars.  In addition to the added convenience factor of avoiding fender-benders because I fell asleep behind the wheel of a car, riding my bike to and from work, between the stores, out for a longer ride, or to run errands is one of my most favorite times of the day.  I listen to my music, appreciate the weather (whatever it may be), feel the day, and move.  It is a time of introspection and quiet for me.  Oftentimes, the short commute between the two stores also serves as a necessary transition for me. 

Happy Riding!!! Hope to see you out there.